Whether you’re selling a product or service or simply inviting people to your church, these tips will help you get results in your social media marketing efforts.

1. Tell your Story

If you don’t post anything, you won’t get any results. Ok, maybe that’s a little obvious. But I’ve seen so many ministries and businesses that have awesome products, an incredible message, and great content, but they don’t do anything with it. Guess what happens when you don’t share that content. You guessed it. Nobody sees it. If nobody sees it, you’re not growing your tribe. And most importantly, your message doesn’t reach as many people.

2. Give Something of Value

One of my favorite social media experts, is Gary Vaynerchuk. In his book, “Jab, Jab, Jab, Right Hook”, he teaches that you have to consistently give value to your tribe long before asking them to buy your product, service. Whether you realize it or not you’re in a relationship. If you do all the talking and don’t listen to what your followers want, you won’t make it past the first date.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Gary VaynerchukJab, Jab, Jab, Right Hook

3. Engage your Audience

Now that you’ve got quality content that you’re sharing, don’t leave people hanging when they leave comments. Remember, people on social media are still people. Nobody likes to be ignored. Engage your audience, respond quickly, and genuinely care about people.