With over 400 million monthly users, Instagram is not to be overlooked when it comes to your social media marketing strategy. It is just not about posting a pretty photo, it is about posting inspiring content that leaves your followers wanting more. More of being inspired and wanting what you have to offer beyond that lovely photo.

With that in mind, here are five things to know about Instagram.

  •  Engaging Content

Instagram is all about images. People want to be inspired and motivated. Most really don’t care what you had for dinner or that favorite picture of your kiddo – unless you are a celebrity. Post images that represent who you are and what you are about.

  • Hashtags

Use hashtags that relate to your business as well as the people you are looking to attract to your business. Here is one place to use for hashtag ideas: Tags for Likes.

 Try to not to keep your hashtags too broad, but not too specific. It is good practice to use hashtags that target your specific audience on Instagram.

Save a list of your hashtags that you can reuse.

  • Share Trending Content

To further your reach, post content that is relative to trending topics.

  • What Time to Post

The timing of your post is important. It is good to monitor over a period time what time of day your users engage with you the most. Also, using tools such as Iconosquare, can give you insights into your users and their interaction with your account.

  • Contests

Give something away to your followers. You can create engagement by having them like the photo or by tagging friends. This will ensure your account is introducing who you are to your tribe’s friends and family.

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