There have been so many times I’ve caught myself comparing my company to someone else’s. Or even something as silly as our Instagram feed that just doesn’t seem as awesome as “the other guy’s”. It seems we have this tendency to always look at the bigger brand and just sit and wish we had that. As if, by the sheer fact that we’re in business means we’re entitled to it.
While we’re wishing and hoping, someone else is doing. But they didn’t get there overnight. You have to start somewhere. And that somewhere is right where you are.
In this video from Gary V. He talks about the value of “1”. “Too many people are impatient and not willing to do that work. When you’re still making the climb, when you haven’t made your name known yet, you need to put in that work.”